The collaboration with Keyrus was embedded at the core of the company’s global talent acquisition and employer branding strategy, supporting recruitment across 28+ countries.
Based in Lisbon, we worked closely with international hiring managers and HR stakeholders to define recruitment and selection criteria, align messaging across markets, and strengthen Keyrus’ Employer Value Proposition (EVP) for highly competitive data, analytics and technology roles.
Client
Keyrus
Role
Creative Partnership
Services
Video_Production
Motion_Graphics
Photography
The recruitment was treated as a storytelling challenge, not a checklist.
Creative concepts were developed to humanize a global technology brand, balancing clarity with personality. Each campaign was designed to adapt without losing its voice, ensuring coherence across regions while allowing space for local relevance.
To achieve this, all campaigns were carefully localized into native languages, including English, Spanish, Portuguese and French — not as direct translations, but as culturally aware adaptations that preserved tone, intent and brand character.
Bosco’s led the creation of video-first, digital recruitment campaigns designed to perform across platforms and borders.
Execution included:
Employer branding and recruitment videos
Content tailored for LinkedIn, Instagram, TikTok and other digital channels
Multiple email marketing campaigns, reaching thousands of candidates worldwide
Copy, visual assets and video adapted per language and region
Each asset was built as part of a flexible system — consistent enough to feel global, bold enough to feel human.
The collaboration strengthened Keyrus’ global employer brand, increased reach across international talent pools and brought greater consistency to recruitment communication across markets.
By combining creative thinking with a data-driven mindset, the partnership enabled Keyrus to engage candidates worldwide through localized, multilingual campaigns, reinforcing long-term talent attraction efforts at scale.
What started as individual projects evolved into a long-term creative partnership, strengthening employer brand perception and providing Prime Group with reliable, high-impact recruitment communication assets.
This collaboration reflects how creative thinking, when paired with structure and scale, can support global employer branding.
By combining strategy, storytelling and execution, Bosco’s Creative Studio helped translate Keyrus’ culture into communication that works across markets, languages and talent ecosystems.
